Thursday, May 10, 2007

Branding

I've been reading a lot recently about how important "branding" is to an author.

And, I really didn't have much more than a cute phrase "Making Mischief with Ericka Scott"

My original website was very erotic. . .but I don't write erotica, I write paranormal suspense with erotic elements. . . so, I started surfing the web last night. You know how that can be. I was looking for an image that I thought summed up "making mischief" and found lots of elf/pixie prints. Well, close, but not quite. Then I stumbled upon Enchanting Designs. The main picture took my breath away.

So, for many happy hours (instead of writing), I updated my website. I really like the look and feel of my new home(and the best part is it was a free template!).

Some of the pages (like the reviews where I have none, and the links) still need work. I've decided I want to do banner links if at all possible. So, over the next few weeks, I'll be scouting out banners and updating that page.

But, if you have a chance, take a peek, tell me what you think. Oh, and if you find a link that doesn't seem to work, let me know!

12 comments:

Maggie Robinson said...

Ooh! there's nothing I like more than adding visuals to my blog. Yours looks SUPER! Have lots of fun tweaking. :)

Alice Audrey said...

I love the banner!

Alice

Jill said...

I like the new look!

Yolanda Sfetsos said...

I know, the branding thing sends me on a spin!

Love the pic up top there. I'll need to check out your new look website too.

And yep, I've got a banner that the lovely Emma Petersen made for me. So if you don't mind, I'll like to exchange that with you. I'm going to be changing up a few things on my website too and one of the things I want to include is a banner link thing.

Thanks. I'll need to get your email address... will find it on your new look website. ;)

Tempest Knight said...

I love what you did with the blog! :D Looks great!

Chris said...

This is a *fantastic* upgrade! I periodically get bit with the re-do bug, but haven't found anything I like in a long, long time, so things stay the same.

Maybe it's like Kelly's hair-apy, and when I reach a crossroads, I'll take the plunge.

ERiCA said...

Love the colors of the image! Great stuff!

Karen Erickson said...

Your blog and website look fab Ericka! Love it! And I love your tag line - making mischief, very cool. ;)

Cole said...

It looks great! And I soooo understand the desire to find the right 'look'! I've been there!

Also, thanks for your help with the trailers!

Cole

lacey kaye said...

I like the banner, too!

Sara Lindsey said...

It looks beautiful!

Suzanne said...

Very pretty! I like it. Expressing branding in the design is tough sometimes. I've been wanting to change my site to reflect that I do paranormal romantic suspense now as opposed to the straight romantic suspense I was doing before, but I haven't figured out the right thing yet.